Performance Consulting

We offer a comprehensive plan to reach your web performance goals avoiding regressions by embedding web performance as a core value throughout your organization.

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We are Leading Experts in Web Performance

Our team consists of industry leading experts from all around the globe. We create content, contribute to open-source, hold workshops and attend all important conferences. We are at the pulse of web performance.

Companies that love us for what we do...

Don’t Feel Lost, We Know Where to Start and What's Next

Looking to optimize web performance while juggling other priorities? Our tailored Performance Strategy Consulting is perfect for tech leaders like you.

We help set clear goals, pinpoint strengths and weaknesses, and create a plan using Core Web Vitals, performance metrics, and KPIs. Empower your development team with our data-driven approach, and boost web performance to achieve your objectives.

Elevate your team's success and add performance to the ownership of the whole company with our expert guidance.

Perf Strategy - IMG - Draft
Monitoring Tools Icon
Monitoring Tools
Measurable Progress Icon
Measurable Progress
Reachable Goals Icon
Reachable Goals
Strategic Decisions Icon
Strategic Decisions
Performance Optimization Icon
Performance Optimization
Services Consulting

Minimize Frustrations Maximize Results

Where to start and where to invest? Web performance auditing, measurement tools and still delivering features is a friction we can solve for you.

Our Performance Strategy Consulting helps you to do the right thing at the right time and provides a roadmap for you to follow step by step.

Three Categories to Prioritize Your Efforts

priority high


If a fire burns, we put it out immediately!

Our team will provide you with suggestions for hotfixes that immediately will improve your project's performance.



Put the fire extinguisher right beside the fireplace!

We will help to avoid performance regressions and make sure your team follows best practices to ensure performance goals are met.



Prevent the risk of fire!

We will help with setting up the perfect CI pipeline with user-flow testing and linting rules that ensures that no performance regressions can be shipped in the first place.

How to Navigate Success With Ease

Initial Call

We begin by understanding your organization and its performance goals. This helps us gain a deeper understanding of your needs and set the stage for the consulting process.

Current State Evaluation

An expert analysis of your organization and its performance goals is conducted. This step provides valuable insights that inform the rest of our engagement.

Define Problem Areas: We identify specific issues and areas for improvement in your web performance. This step involves targeted and efficient problem-solving to streamline the optimization process.

Define Problem Areas

We identify specific issues and areas for improvement in your web performance. This step involves targeted and efficient problem-solving to streamline the optimization process.

Strategy Development

We develop a comprehensive performance implementation strategy and roadmap. This includes defining clear goals, identifying strengths and weaknesses, and planning how to improve performance and prevent regressions.

Handover Meeting

At the end of the consulting engagement, we hold a handover meeting to review the work done and plan for the future. This includes discussing how to maintain peak performance, prevent performance regressions, and continue improving KPIs.

Follow-up & Support

Following the handover of the performance strategy, we can remain involved based on your requirements. We are available to provide ongoing technical support and assist with implementation tasks. This sustained engagement, potentially spanning several months or more, is designed to supplement your team's time or development capacity, ensuring that performance goals are met and best practices are adhered to, thus facilitating the continual achievement of your web performance goals.


Generating Tangible Outcomes - Deliverables

Strategy Implementation

Performance Implementation Strategy

A comprehensive plan that outlines the steps necessary to reach your web performance goals. This strategy is tailored to your organization's unique needs and priorities, and will help you optimize web performance while balancing other responsibilities.



We provide a step-by-step guide for implementing the performance strategy, including immediate, tactical, and strategic improvements. This roadmap will help you know where to start, what to do next, and where to invest your resources for maximum impact.

Performance Metrics & KPIs: We'll provide strategies for monitoring, tracking, and setting up alerts for the key performance indicators (KPIs) that are most relevant to your organization.


Performance Metrics & KPIs

We'll provide strategies for monitoring, tracking, and setting up alerts for the key performance indicators (KPIs) that are most relevant to your organization. This strategy ensures your organization is prepared to track progress and improvements, and make data-driven decisions to meet performance objectives.


Measurement and Reporting Tools

We introduce a comprehensive framework for measuring your web performance and reporting the results. This includes the selection and guidance for setup of tools, as well as on how to use these tools to gather meaningful data, analyze it, and report it effectively to your stakeholders.


Defined Problem Areas and Improvement Recommendations

We pinpoint specific performance issues and provide targeted, efficient solutions. All topics will include a set of tasks and laser-focused recommendations that streamline the optimization process.

What Others Say About Us

Frequently Asked Questions

What is a performance strategy?

A performance strategy is a comprehensive plan designed to optimize web performance by setting clear goals, pinpointing strengths and weaknesses, and establishing a roadmap to follow. Tailored to an organization's unique needs, it ensures web performance becomes a core value throughout the company, providing direction on immediate fixes, tactical best practices, and strategic long-term solutions.

Why is a performance strategy important?

A performance strategy is crucial as it guides tech leaders and development teams in optimizing web performance while balancing other responsibilities. With a data-driven approach, it helps in setting measurable goals, making strategic decisions, and ensuring overall web performance optimization. By embedding web performance as a core value across the organization, it helps in achieving better user experience, higher search rankings, and increased conversions.

What are the key components of a performance strategy?

It starts with a tailored Performance Implementation Strategy, designed to achieve specific web performance objectives. This is complemented by a roadmap that outlines both immediate and long-term improvements. To track progress, strategies for monitoring, tracking, and alerting on key performance indicators are integrated. An essential part of the strategy is the Measurement and Reporting Tools framework, which ensures efficient performance assessment and clear communication to stakeholders. Lastly, the strategy identifies specific performance bottlenecks and provides targeted solutions and recommendations for optimization.

How often should a performance strategy be reviewed and updated?

It’s essential to periodically review and update a performance strategy to ensure it remains aligned with the organization's goals, technological advancements, and user demands. Regular check-ins, such as in the "Follow-up & Support" step mentioned, can help gauge the strategy's effectiveness and make necessary adjustments. Typically, performance strategies should be revisited at least annually or whenever there are significant changes in organizational goals or web technologies.